In mid-September, a small group of us are setting off to Nepal for a once-in-a-lifetime trek: Everest Base Camp. Altitude: 17,590. At first thought, the idea was intimidating. After all, Everest is inarguably the most well-known mountain summit in the world; who are we to think we can manage that, even if just 17,590ft of the 29,000 available?
Read MoreIf given the choice, what pants would you wear to go for an afternoon walk? Would it matter if it was cold or hot, wet or dry, windy or calm or would you just take out your favorite jeans and go?
We have shopped with you in mind, again! We have scoured the vendors and have selected a wide array of options for you to consider.
Without having spent much time parsing through mountains of National Weather Service data, it sure feels like one of the rainiest seasons we’ve had in recent memory. Being outdoor enthusiasts, the weather of late has presented us with challenges that we’ve had to navigate to get outside and enjoy it (keyword: enjoy).
Read MoreFjallraven, Canada Goose, Garmin, Woolrich, Lole, GoPro and ENO are names you may be familiar with but perhaps don't recognize the depths of awesomeness these brands have. Did you know that ENO now makes an LED hammock or that Canada Goose has lighter weight and weather-ready spring wear? Did you know that Fjallraven has fast become one of our store’s favorite for their quality and design?
Read More“There is no such thing as bad weather, only bad clothing.” This expression is either a Swedish or Norwegian (maybe even German) saying. We live these words here in Wisconsin where extreme temps range from -25F in Winter to over 100F in summer and where winds can gust over 65mph or more in a local tornado or wind shear or where black ice is common place as are sandals that can be enjoyed for months (so long as you have the right mosquito repellent for your summertime enjoyment).
Read MoreA few weeks ago, I had just enjoyed another amazing meal (best sandwich in Milwaukee!) at Cloud Red when I asked for the check and was handed a tray with the bill on it and a simple flat stone with the words “be here now” written on it. I smiled, rushed back to my table of family and friends and shared the gift I just saw. You see…we had just been talking about living in the moment. Not letting the ‘what’s next’ get in the way of the present moment. How do we live, mindful of the future, without losing touch of our breath, our ‘right now?’
Read MoreVenturing out into the whippering winds and blowing ice to give your favorite furry friend(s) some exercise this winter? Here are our top five toasty tips to stay warm from head to toe while walking your dog this winter.
Read MoreSomething amazing just happened. A lovely couple walks into a store and the woman is on a hunt for a waterproof item for an upcoming trip to the UK. The store owner carefully listens to what she’d like out of her garment. After trying on four different pieces, she’s impressed, but unsure which, among her favorites, is the right fit. The shop owner suggests, “Why not buy the piece on your trip? There’s something magical about creating that memory.” The couple looks at each other – perhaps a bit taken aback that he suggested making their purchase outside of the confines of the store’s four walls – and agrees that’s a great idea, but they’re one for preparedness. The three deliberate just a little bit longer and the woman proudly selects a beautiful jacket after learning that she can purchase jacket accessories at the brand’s flagship store on their holiday.
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