Something amazing just happened...
A lovely couple walks into a store and the woman is on a hunt for a waterproof item for an upcoming trip to the UK. The store owner carefully listens to what she’d like out of her garment. After trying on four different pieces, she’s impressed, but unsure which, among her favorites, is the right fit. The shop owner suggests, “Why not buy the piece on your trip? There’s something magical about creating that memory.” The couple looks at each other – perhaps a bit taken aback that he suggested making their purchase outside of the confines of the store’s four walls – and agrees that’s a great idea, but they’re one for preparedness. The three deliberate just a little bit longer and the woman proudly selects a beautiful jacket after learning that she can purchase jacket accessories at the brand’s flagship store on their holiday.
Hello, our name is Yellow Wood.
This is what we’re all about. Ensuring your comfortable adventure. Elevating your everyday.
We’re locally-owned and deeply passionate about adventure, the environment, our community and happiness. For us, the shop – and we use that diction carefully - itself is secondary. Our primary goal is to further strengthen the fabric of our vibrant and gorgeous community. The shop is simply a channel through which we can bring together like minds, curious minds, open minds, adventurous minds, neighbors, travelers and the like. We love being a place where friends drop in with their dogs, first dates are experienced for area (elementary school) students, young enthusiasts and gear geeks come for an education – or a first job – and memories are made.
Intrinsic in our culture is the desire to provide superior service and sustainably-produced, socially-conscious, high-quality, high-value, unique products that aren’t built just the for once-in-a-lifetime vacations, the virtuous journey or the adrenaline-inducing adventure trip, but for comfortably walking your dog around the block in sub-zero temperatures, for enjoying a romantic stroll through our County’s Emerald Necklace or for lounging by the fire at home with good conversation and great friends.
When you reach two roads diverged in a yellow wood, take the one less traveled. We’ll be alongside you for the journey.
Gear
Our goal is to link chemicals suppliers, textile manufacturers, and brands together to foster a healthy, responsible, and profitable textile industry.We buy US made when available and try to buy from vendors with amazing stories. Each of these wonderful vendors have amazing stories to tell. Please come in and let us share them with you! Learn More >
Passion
Passion: a strong feeling of enthusiasm or excitement for something or about doing something.
Webster just defined why we opened this store and why we believe that you will have an exceptional experience shopping at Yellow Wood. Our founders and team members have worked tirelessly to find premier products to sell to you. We are strong believers in ‘PRO-testing’ all of our products. We have even chosen to spend several nights in tents suspended outside the back doors of our own homes! We believe that you deserve the best when enjoying the outdoor world and we want to be THE place you go to find it.
Purpose
The Yellow Wood team partnered to create a premier outdoor gear store. To that end, we share quality functional products that make your outside experience more pleasurable than you ever dreamt. Yellow Wood believes in gear with a conscience, passion for what we do and purpose to create a better society and community through philanthropy and community engagement. We feel that it is our responsibility to provide our community an experience rich with knowledge, tactile satisfaction and needs met.
We strive to create a relationship with our customers and our community. We will be sharing our success with local charitable foundations and partnering with them to find collaborations and activities for our clients and staff. Cause marketing is how we do business.
Our name is carved from the Road Not Taken poem by Robert Frost. We know that choices are ours to take. When given the choice, take the pretty way!