Great small, local outfitter. Knowledgeable, friendly staff.
— Chris O.
My daughter is planning a large adventure (basecamp) and, she hasn’t bought anything. So we went to this store YELLOW WOOD and got everything. Amazing selection, I have no idea how such a small store had everything and excellent quality. The buyer for the store genius.. And there was like 5 people helping us shop, answering questions. I am shocked my stress level. Down... I feel my daughter is completely set, aside from snacks... And we took two duffel sizes to try out. That saved us a trip in returning. Just excellent.
— LaVerne C.
Outstanding gear, friendly service!
— Todd Z.
These guys are great! They deal in high end backpacking gear. Very knowledgeable about the gear and easy to talk to. Very welcoming to everyone, including dogs!
— Peter A.
A most Excellent selection ! Great service! Best gear store in the metro MKE area!
— Gina F.
Awesome, local gear shop where you can get high end gear. The company does a lot of local partnering and you know that your purchase is making a great impact on the community.
— Jonah W.
One of the coolest outdoor retailers period.
— Thomas
Staff are personable, knowledgeable and most importantly available without having to search for them. High end, quality outdoor gear. Many items don’t appear to be available at other similar stores in the area.
— Keith B.

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