your premier outdoor gear BOUTIQUE

401 e. silver spring drive, whitefish bay,  wi 53217

hours: mon-sat 10a-7p | sun 12p-5p
phone: 414-332-3636



Yellow Wood was founded by the desire to offer brands that use environmentally responsible methods to create their products. We buy American-made when available and prefer to feature lesser-known, grassroots and/or local brands when possible.


“The master in the art of living makes little distinction between his work and his play, his labor and his leasure, his mind and his body, his education and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.” - Lawrence Pearsall Jacks


OUR Service

We aim to provide exceptional service. We want you to feel at home in our store; comfortable enough that coming back - even just to talk - will make us just as happy as it was to sell you some of our premier products. We have shopped with you in mind and want feedback to try and supply you with what you need to get out and enjoy the great outdoors. Remember…we want to be where you come when you take the road less traveled.


Ready FOR adventure? Discover Divergences.

Stop creating your bucket list; start living it!  Too often, our everyday routine consumes us. Too often, we get so wrapped up in the minutiae of life that we forget to live. Yellow Wood Divergences is an adventure travel series that was born of the idea that we should break away – that we should adventure out – that we should explore – that we should remove ourselves from the familiar in order to grow our physical, spiritual, mental and emotional bodies.

Yellow Wood Divergences offers transformative experiences both near to and far from our home base in Whitefish Bay, Wisconsin.