Why Canada Goose is flocking to Milwaukee in droves

They seemingly exploded on the Milwaukee scene overnight. They’re on the backs of celebrities from Emma Stone to the newest James Bond (Daniel Craig), on the cover of Sports Illustrated and all over your Instagram feed. They’re swiftly moving past you on your daily walk with the dog and they’re sitting next to you downtown at dinner. Identified by their small blue and red-colored circular patch on the left arm, Canada Goose is everywhere this season. 

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Liz MartinYellow Wood
2018 Bucket List

Be fearless in the pursuit of what sets your soul on fire,” said Jennifer Lee. For all of us at Yellow Wood, exploring the outdoors is our passion. Here, we share our 2018 bucket list with the hope you’ll be inspired to write your own, explore some of the places we’re excited about or maybe even join us on one of these brilliant adventures.

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What’s the deal: body mapping

Sweat is inevitable if we’re active, but how our clothing reacts to it (sweaty pits much?) doesn’t have to be. Body mapping – also known as body zoning – isn’t a new technology, but some industry leaders such as Icebreaker, Kari Traa and Craft are now incorporating findings from their extensive research to enhance the way garments fit and function.

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What’s the best winter insulation?

If the phrase was “when in Wisconsin…” it would most certainly suggest eating brats and cheese curds, drinking beer, watching our many athletic teams - and knowing your stuff when it comes to surviving our winters. Depending on the conditions, what you wear can make or break your experience in our unforgiving climate. But what offers the best insulation? Knowing the differences between down, synthetic and wool – and how they each perform - can help you make that important decision before you venture out.

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Liz MartinYellow Wood
Holiday Gift Guide - Charlie’s Picks

Vintage washed and comfy from the moment he first puts it on, you can’t go wrong with the Woolrich Hemlock Cord Shirt II, especially for that hard-to-shop-for gentleman in your life. It offers a casual, rugged look with a subtle, fitted flair of style (shh! We won’t tell him, but he’ll know he looks good).

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Liz MartinYellow Wood