We're confident you're already familiar with the ARCHAEOPTERYX LITHOGRAPHICA. SAY WHAT?! No, really. You might even own a piece of gear that's laden with the fossil logo. But what do you really know about the brand Arc'teryx?

GearLiz MartinApril 29, 2018Yellow WoodArc'teryx

A sit down with Fjallraven: Q&A

Yellow Wood sits down for an interview with Stephanie Bunker, Sales and Marketing Coordinator of Fjallraven, North America.

GearLiz MartinFebruary 7, 2018Yellow WoodFjallraven, interview

What’s the deal: body mapping

Sweat is inevitable if we’re active, but how our clothing reacts to it (sweaty pits much?) doesn’t have to be. Body mapping – also known as body zoning – isn’t a new technology, but some industry leaders such as Icebreaker, Kari Traa and Craft are now incorporating findings from their extensive research to enhance the way garments fit and function.

GearLiz MartinDecember 27, 2017Yellow Woodbody mapping, sweat, clothing, Icebreaker, BODYFITZONE, Kari Traa, Craft

The Art of Layering

If being a Wisconsin lifer has taught us anything, it’s how to dress to survive one of our relentless winters. More on that here.

GearLiz MartinDecember 19, 2017Yellow Woodwinter, layering, winter clothes, base layer, outerweat

Holiday Gift Guide - Cyd’s Picks

The We Norwegian BaseTwo Pant offers the perfect balance between style and comfort. Constructed from 100% merino wool, these classy-cool pants feature a chunky branded drawstring and rivets for a chic boost. They’re cinched at the ankle for a slouchy yet fitted look.

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