Hello, My Name Is

Something amazing just happened. A lovely couple walks into a store and the woman is on a hunt for a waterproof item for an upcoming trip to the UK. The store owner carefully listens to what she’d like out of her garment. After trying on four different pieces, she’s impressed, but unsure which, among her favorites, is the right fit. The shop owner suggests, “Why not buy the piece on your trip? There’s something magical about creating that memory.” The couple looks at each other – perhaps a bit taken aback that he suggested making their purchase outside of the confines of the store’s four walls – and agrees that’s a great idea, but they’re one for preparedness. The three deliberate just a little bit longer and the woman proudly selects a beautiful jacket after learning that she can purchase jacket accessories at the brand’s flagship store on their holiday.

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Meghan MartinYellow Wood