Hello! We’re happy you’re here.

Yellow Wood is a family-owned business. We’re passionate about adventure, the environment, and our community. In a time that brick-and-mortar businesses are on a sharp decline, we pride ourselves in the ability to offer a unique shopping experience that brings together like minds, curious minds, open minds, adventurous minds, neighbors, and travelers. We love being a place where friends drop in with their dogs, first dates happen for local students, outdoor enthusiasts and gear geeks come for an education, and teens seek out their first job.

Thanks in advance for supporting Milwaukee’s only locally-owned outdoor gear boutique!